Author Topic: Public Information Films of the ‘70s  (Read 248 times)

Chalkie

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Public Information Films of the ‘70s
« on: September 27, 2019, 08:01:10 PM »


Public Information Films of the ‘70s
Do you remember them?  Did you have a favourite?[/font]
The 1970s was a time when the Government released a lot of Public Information Films (PIFs) which were shown on television.  A PIF is a television commercial aimed at keeping children safe.  The first PIF that I can remember is “Charley Says Always Tell Your Mummy.”  It begins with a little boy named Dominic and his cat Charley playing at the back of the house.  Then along come two of Dominic’s friends, Vera and Dave, who ask him if he would like to go on a picnic with them.  Dominic wants to go with the other children but Charley miaows telling him to go and tell his mum where he is going.  His mum is standing at the front door speaking to the milkman and by the time Dominic got to ask for his mum’s permission, Vera and Dave had gone.  However, because he went to seek his mum’s permission, Dominic’s mum takes him and Charley on a picnic that day.  At the end of the ad we see Charley skinning a fish and Dominic with a sandwich in his hand and he says: ‘Charley says always tell your mummy before you go off somewhere so as she knows who you are with."  [/font]
There were a total of six PIF adventures for Dominic and Charley: ‘Charley Says Never Play With Matches,’ ‘Charley Says Tables Are Dangerous,’ ‘Charley Says Don’t Talk To Strangers,’ ‘Charley Says Don’t Play By The River’ and ‘Charley Says Cookers Are Dangerous.’   These ‘Charley Says’ PIFs were so popular among children that they were still being shown in the 1980s.  Some of them had tiny errors in them which, typically, kids picked up on.  In ‘Charley Says Always Tell Your Mummy,’ Dominic’s mum’s hair was brunette when she was talking to the milkman but blonde when she took Dominic and Charley on the picnic.  Kenny Everett was given the script and timings for the voiceover of Charley.   Every now and again I play one of the ‘Charley Says’ PIFs on my I Pad because they are just so innocent and funny.[/font]

[/font][/font][/size]Do you recall any others?[/size]

<blockquote>

Just one of the memories I have written about in my book about growing up in Belfast during the Troubles -  “Kicking Through The Troubles- How Manchester United Helped To Heal A Divided Community.”[/font]
 [/font]
http://empire-uk.com/kicking[/font]</blockquote>

bjay

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Re: Public Information Films of the ‘70s
« Reply #1 on: September 27, 2019, 08:10:43 PM »
Clunck, Click every trip by Jimmy Saville.  If we only knew then what we know now we could have had some real public information  :P

Chalkie

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Re: Public Information Films of the ‘70s
« Reply #2 on: September 27, 2019, 08:16:14 PM »
Clunk Click[/font]
In January 1971, the "Clunk Click Every Trip" PIF was screened for the first time.  It was sponsored by the Royal Society for the Prevention of Accidents (RoSPA) and featured the BBC Radio One DJ, Jimmy Savile.  A number of different ‘Clunk Click’ ads were shown, with each one highlighting the possibility of a driver being thrown through the windscreen of his car if he is involved in an accident and is not wearing his seatbelt.  One of the PIFs in the series showed Savile placing an egg inside a metal box and then shaking the box.  When he opened the box the runny contents poured out with Savile emphasising that the human body inside a car was similar to the egg in the metal box. [/font]
Other television ads in the series included the slogan: ‘Don't be a clunker, Clunk Click’ and a PIF about ‘Mrs Blunders’ driving around town in a daze paying no attention whatsoever to her fellow road users.  The Clunk Click PIFs forced the Government to make the wearing of a seatbelt compulsory in the front seat of a vehicle; and this came into force on 31 January 1983.  However, it is worth remembering that all car manufacturers had been legally obliged to fit front seatbelts in vehicles since 1965.[/font]

Chalkie

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Re: Public Information Films of the ‘70s
« Reply #3 on: September 28, 2019, 10:43:35 AM »
Tufty Buys an Ice Cream[/font]
In 1973, the Transport and Road Research Laboratory reported favourably on the value of the Tufty Club which had 10,000 affiliated clubs.  Tufty, a bushy- tailed squirrel, was used in a PIF teaching children to always go to the ice cream van with their mummy.  The PIF shows Willie Weasel going to buy an ice cream from the van alone and he gets knocked down crossing the street with the ice cream cone in his hand.  Tufty Fluffytail was created by Elsie Mills, MBE in 1953.  The Royal Society for the Prevention of Accidents featured Tufty and his friends in short stories to help get across simple safety messages for children.[/font]

Bigali

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Re: Public Information Films of the ‘70s
« Reply #4 on: September 28, 2019, 10:48:34 AM »
Luvley day Petunia, ain’t it Joe , (big slurping lick of ice cream)
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Spudz

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Chalkie

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Re: Public Information Films of the ‘70s
« Reply #6 on: September 29, 2019, 09:12:26 AM »
Joe and Petunia[/font]
I loved these Public Information Films (PIF).[/font]
The Joe and Petunia PIFs were hilarious and were made by Nicholas Cartoons, also responsible for the 1978 television series “Willo the Wisp.”  The films were animated and featured Joe, a tiny little man in pinstripes, and Petunia, his enormous wife who wore a hat and sunglasses and could often be seen licking an ice cream noisily.  Voices were provided by Peter Hawkins as Joe and Wendy Craig as Petunia, later replaced by Brigit Forsyth for the last film.  In each film, they caused danger with their unbelievable stupidity, advising the public on what not to do in a similar situation.  Their first PIF was “Coastguard.”  Joe and Petunia sit on a cliff top enjoying the sunshine.  Joe has a handkerchief on his head and Petunia, a big fat woman, licks an ice-cream.  A man is out at sea in his boat and begins shouting to Joe and Petunia to get him some help.  He is clearly distressed as his boat is about to capsize.  But Joe and Petunia mistake his cries of help for friendly waves, and so they merrily wave back.  Then Joe looks through his binoculars and the man's speech balloon can be seen which reads: “HELP!  DIAL 999 AND ASK FOR THE COASTGUARD.”[/font]
Joe and Petunia also starred in PIFs for water safety (flags), the Country Code, and worn tyres.  In “Water Safety (Flags)” Joe and Petunia are sitting on a beach beside a red Danger sign.  Joe is looking out to sea through his binoculars and spots a mermaid.  He is busting to go for a swim but Petunia, again licking an ice-cream, cautions Joe against swimming where red flags or warning signs are present. She allows him to go for a dip where there's a coastguard, but the coastguard makes off with the mermaid himself. [/font]
In “Acceptance of the Country Code” Joe and Petunia are having a picnic and litter a field belonging to a farmer.  They have a dog with them this time and he chases after the farmer’s sheep.  The angry farmer marches towards them, his face purple with rage.  Realising that the farmer is not too happy, they scarper.[/font]
In “Worn Tyres”, Joe and Petunia are out for a drive in their red Mini. Petunia sees a sign reading "Worn Tyres Kill" and repeatedly asks Joe if he's checked their tyres.  Joe replies: "Not worn, Petunia, they're a bit smooth."  The Mini then skids off the road and crashes into a tree and at this moment the cartoon film cuts to an identically-composed photograph of a crashed car.   With Joe’s car halfway up the tree he says: “Nice view from up here, Petunia."[/font]
If you haven’t seen Joe and Petunia before, then you are in for a treat as these PIFs can be found on the internet. [/font]
Try this link to enjoy once again.[/font]
https://www.bing.com/videos/search?q=joe+ad+petunia+public+informaion+filsm+youtube&view=detail&mid=7BAE0DC15FDFE3678D4C7BAE0DC15FDFE3678D4C&FORM=VIRE[/font]